For YouTube Creators
Make your videos work harder than you do.
Turn viewer curiosity into product sales, affiliate income and measurable sponsor engagement, including viewers watching YouTube on TV.
You may already have thousands of viewers watching where links are hardest to use. Find out in 60 seconds.
No card. No channel changes. Start with your own numbers.
Already know your TV %? Enter it below.Peak moment 06:42, viewers reaching for their phone
Viewer connects
Phone joins the moment, no typing, no hunting for a link.
Order created
The TV opportunity
Your biggest screen may be your least clickable.
You may have far more TV viewing than you realise. For some channels, TV is a major share of watch time, and a TV has nothing to tap, so interest has nowhere to go. Check yours.
Phone / desktop
- Sees the product
- Taps a link
- Lands on the page
- Buys
Television
- Sees the product
- No link to tap
- Tries to remember the name
- Forgets by the next video
With minfo
- Sees the product on TV
- Connects with their phone
- Lands on the exact product
- Buys, and you can measure it
The gap
Views are valuable. Views alone don't pay the bills.
You earned the attention. The moment after a viewer decides they want something is where it leaks away.
The link nobody finds
Your product link is buried in a description viewers never open, three taps away from the moment they cared.
The TV click gap
Big-screen viewing is growing, and a TV has no clickable link. For some channels that is a large slice of watch time quietly evaporating.
Sponsor proof is thin
Views and screenshots are not evidence of action. Sponsors want to see what viewers actually did.
Mid-video interest is lost
The strongest intent happens at minute six, not at the end card. Nothing captures it in real time.
Free diagnostic
See the size of your TV gap.
Use your real TV watch-time share from YouTube Studio, or pick the closest range. The output is a deliberately conservative illustration, not a forecast, projection or guarantee.
Your inputs
Use your average order value, affiliate commission or sponsor fee per action.
Not sure of your TV %? Find it in YouTube Studio
Your TV gap
Your TV audience is bigger than it looks.
At 28% TV share and 250,000 monthly views, about 70,000 views worth of watch-time exposure is happening on the big screen.
Conservative response scenarios
Period: Monthly
Estimate is not proof.
Want to measure one real video for free?
Measure My First Video FreePick one existing or upcoming video. We measure the response. Then you decide.
Early stage, stated plainly
This viewer behaviour is new.
Those figures show the size of the opportunity, not a forecast. Before any of it happens, television viewers have to learn a new habit, and creators are the only people who can teach it.
No established viewer base yet
minfo is early. There is no large pool of viewers already using it, so response rates start from zero and grow as your audience learns.
Viewers need to be shown
Your viewers respond from their phone while your video plays on the big screen. That takes a clear, short prompt from you the first few times.
Results build over videos
Expect a learning curve rather than an instant result. Early pilots are about real evidence from your own audience, not projected revenue.
Make money
Four ways one video can pay you back.
Same content. More outcomes.
Sell your own products
Send viewers to the exact product you just showed, not a homepage.
Studio Light Kit
Variant: Warm · 1 item
Earn affiliate revenue
Route each mention to the right affiliate destination and see which mentions moved.
Increase sponsor value
Report engagement, not estimates. Renewal conversations get much easier.
1,904
Connections
612
Actions
04:18
Peak
Grow your own audience asset
Turn one-off viewers into an audience you can reach again, on your terms.
Last 7 uploads
How it works
Three steps. One video to start.
Create the moment
Add a minfo moment to a video, a product, an offer, a sponsor, a community invite.
Viewer connects
Watching on phone, laptop or TV, the viewer connects in a second and lands exactly where you sent them.
See what happened
Connections, actions, revenue and timing, per video, in plain numbers.
The flow
Your content creates the interest. minfo gives it somewhere to go.
Your dashboard
Four numbers. Know what's working.
No dashboards to decode. Just the four things that tell you whether a video earned its keep.
Connections
412
viewers who joined the moment
Action Rate
3.4%
of viewers took an action
Revenue
£1,284
attributed to this video
Peak Engagement
06:42
biggest moment of interest
Engagement timeline · single video
Connections per 2-second interval, across the full runtime
Sampled every 2 seconds · secondary interest around 03:12 and 09:36
You shouldn't need an analytics team to understand your own audience.
Compounding
Every video teaches the next one.
Video 1
Example1.2%
Baseline mention at the end card
Video 2
Example2.1%
Moment moved to the demo
Video 3
Example3.4%
Moment placed right after the result
Example insight: your product demos convert best within 20 seconds of showing the result.
Back catalogue
You've already created the asset. Let's read it.
We analyse your existing videos and suggest plausible reasons the engagement looked the way it did. Informed interpretation, not an exact science, you know your audience best.
Retention shape
Where attention held, and where it slipped
Traffic source
Search, browse or suggested changes intent
Device mix
Phone, laptop or TV changes what a viewer can do
Peak moments
The seconds viewers rewatched or shared
Suggestions are interpretations of your own analytics, offered as prompts to test, not guarantees of cause or future performance.
Sponsors
Give sponsors more than screenshots.
From reach estimates to what viewers actually did.
Typical report today
Example campaignWith minfo
Example campaignBetter proof gives you a better sponsorship conversation.
Shopify
Built for creator commerce.
Your store already works. minfo shortens the distance between the moment and the product page.
Less friction
From mention to product page without typing or hunting.
Better measurement
See which mention, which minute and which product.
Better merchandising
Send viewers to the right variant, bundle or offer.
What Champions do
Show viewers how easy it is to connect.
Creator Champions use minfo in selected videos and explain how viewers can respond from their phone while watching on television.
- Demonstrate minfo clearly in the video
- Invite viewers to try it
- Connect a product, offer, sponsor or community destination
- Review engagement and commercial results
- Share feedback so the experience improves
Your insight shapes how minfo works for the creators and audiences that follow.
What Champions receive
Shape the platform while you test it.
Being early should be worth something. Here is exactly what is on the table today.
- Free access during the founding period
- Hands-on campaign and technical support
- Influence over what gets built next
- Founding Champion recognition
- Profile and promotional opportunities
- Preferential access to new features
- Early insight into how big-screen viewers behave
Commercial terms are agreed with you, in writing, before anything is charged. We are not promising unnamed future rewards.
Apply to Become a Founding Creator ChampionEvidence
No invented testimonials. Just what we can actually show.
We would rather be useful than loud. Creator case studies get published here as real results accumulate.
University of Bath research
Independent academic research underpinning how connected moments influence audience behaviour.
Product evidence
Connections, actions, revenue and timing measured inside your own account, on your own videos.
Creator case studies
Published only with creator permission and real numbers. Placeholder for now, on purpose.
How participation begins
Prove it with one video.
We start with a short conversation about your channel, audience and commercial goals. Together we pick one or more suitable videos, choose a product, affiliate offer, sponsor or community destination, and build a jointly supported pilot. You publish as normal. We help you introduce minfo, measure the response and read the results.
No subscription. No complicated setup. No commitment beyond the agreed pilot.
Apply to Become a Founding Creator ChampionPricing
Prove it first. Pay later, if at all.
Start with a free test on one video. Move up only once your own numbers say it is worth it.
First Video
Start hereFree test
Prove the opportunity on one video.
- One video, fully connected
- Connections, actions, revenue, timing
- Shopify or affiliate destination
- No complicated setup
Creator
Choose after your test
For creators uploading every week.
- Unlimited connected videos
- Back-catalogue analysis
- Sponsor-ready reporting
- Pattern insights across uploads
Agency / Network
Talk to us
For teams managing many channels.
- Multiple channels and creators
- Campaign-level reporting
- Shared merchandising setup
- Onboarding support
Founding cohort, open now
Your audience already sees you on television. Now make that connection count.
Be among the first creators to turn YouTube's growing television audience into an active, measurable community.
Selected creators only. We reply to every application.